A paintbox to color outside the lines.
Full flexibility. Choose long lasting or semi-permanent color. And perfectly
matched color care. The original Elumenation.
The System products offer you everything you need to customize, enrich and perfect each color service in one toolbox.
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
Elevate your color services with powerful dyes that open up
infinite new possibilities.
BondPro+ for stronger, healthier looking hair after lightening, color or
Creating distinctive beauty is your goal.
Topchic has the perfect solution: an iconic and truly intelligent color system.
Discover the high-performance oxidant-free hair color for brilliant color results. Elumenate your clients hair – natural-looking or with pure, vibrant shades.
No matter what mood your client wants to express
Colorance gives her shiny, healty looking hair.
The most masculine way to blend grey.
For consistently natural, transparent grey reduction without solid effect and no visible regrowth.
Silklift – the premium blonde with a double promise:
Stronger than ever. Gentle as always.
SilkLift Control – powerful lift and tone control in just on step.
High performance and powerful powder lightener. Oxycur Platin meets all bleaching service demands ranging from subtle highlights to extreme lift.
Semi-permanent color product from Goldwell for a quick, easy and effective color refreshing, color correction and/or color refinement in the salon and at home.