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STYLE STATEMENT

FASHION FINDS ITS BALANCE.

Now it’s time to look forward.

 

In 2020, fashion is about a sophisticated balance: between minimal and
maximal lies a kind of hyper harmony that is both bold and subtle.

Color shift from bold brights to become more oxygenated and airy.
Clever combinations of warms and cools go beyond traditional hair
color.

This year, fashion’s form follows function and reflects our lifestyle
rather than defining it. Soft textures to sport chic to fashion glamour.

2020 style reflects the speed at which we live our lives. No one sticks
with just one look, 24/7.

So find your balance and then go beyond it.

CREATE A STATEMENT

For this year´s creative workshop, our host city was none other than Amsterdam; a hotspot for trends, inspiration and
creativity. The inspiring and exciting workshop sessions have the utmost importance for the creatives in developing
Goldwell’s annual HAIR | COLOR | STYLE statement.

  • TO START WITH…

    … our creative team received a trend forecast for fashion, design
    and beauty for 2020 from an international trend agency. And then
    the creative process began. Creatives brainstormed for ideas and
    visualized them on mood boards.

  • AT THE END OF THE FIRST DAY…

    … the team was already aligned in the direction of some major fashion trends.
    The following days were more oriented on colors,
    shapes and textures, and then finally all of these creations and
    ideas merged together to define the new fashion statement.

     

  • TO PICK UP WHERE THEY LEFT OFF…

    … the teams gathered again in February 2019 for a photo shoot in
    the trendy city of Berlin. The creative team had the
    opportunity to collaborate with a top celebrity stylist to
    create the next great collections.

  • DURING THE WHOLE SHOOT…

    … the excitement of the team members was tangible as they
    transformed models using their ideas of colors, shapes and
    textures. They were also very focused on their challenges to bring
    all these ideas to life and create the latest Goldwell Editorial and
    Couture Collections for 2020.

RELATED INSPIRATION

Find inspiring trends, looks and collections with Hair | Color | Style.

  • COLOR COLLECTION

    Rethink the rules and use color in unexpected ways.

    Find out what the key and fashion colors are for the upcoming season.

    DISCOVER MORE

  • SHAPE & TEXTURE

    Anything goes with textures.

    Read more about the most current trends in textures and hair shape.

    DISCOVER MORE

  • GO BEYOND –
    EDITORIAL COLLECTION 2020

    The looks in this collection interpreted Goldwell’s style statement in
    three different looks:
    Soft Textures, Future Glam and Bold Sport. Inspire yourself!

    SEE THE COLLECTION

  • INTREPID –
    COUTURE COLLECTION 2020

    [ Fearless. Bold. Daring. ]
    Discover six unique looks that are intrepid.

    SEE THE COLLECTION