In 2020, fashion is about a sophisticated balance: between minimal and
maximal lies a kind of hyper harmony that is both bold and subtle.
Color shift from bold brights to become more oxygenated and airy.
Clever combinations of warms and cools go beyond traditional hair
color.
This year, fashion’s form follows function and reflects our lifestyle
rather than defining it. Soft textures to sport chic to fashion glamour.
2020 style reflects the speed at which we live our lives. No one sticks
with just one look, 24/7.
So find your balance and then go beyond it.
For this year´s creative workshop, our host city was none other than Amsterdam; a hotspot for trends, inspiration and
creativity. The inspiring and exciting workshop sessions have the utmost importance for the creatives in developing
Goldwell’s annual HAIR | COLOR | STYLE statement.
… the excitement of the team members was tangible as they
transformed models using their ideas of colors, shapes and
textures. They were also very focused on their challenges to bring
all these ideas to life and create the latest Goldwell Editorial and
Couture Collections for 2020.
Rethink the rules and use color in unexpected ways.
Find out what the key and fashion colors are for the upcoming season.
DISCOVER MORE
Anything goes with textures.
Read more about the most current trends in textures and hair shape.
DISCOVER MORE
The looks in this collection interpreted Goldwell’s style statement in
three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!
SEE THE COLLECTION
[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.
SEE THE COLLECTION