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HAIR | COLOR | STYLE

COLOR ZOOM HAS EXPANDED TO ENCOMPASS ALL OF GOLDWELL – FROM THE COMMERCIAL TO THE COUTURE.

You’re looking for inspiration? Here you find the looks, colors and styles that will be the direction for the coming year.

This is your style guide for 2020.

Have you ever stopped to think about the influence that hairstylists have?

What are the latest colors? What’s the newest style?

In the past, you knew this as Color Zoom. But now we have expanded
the concept to encompass all of Goldwell – from commercial to couture.

We have been working with some of the world’s foremost fashion
and trend experts to bring a comprehensive style statement for the upcoming year.

In 2020, it’s time to be fearless, to ignore what’s expected and to go beyond.

STYLE STATEMENT

Fashion finds it balance.

Minimalism? Been there. Maximalism? Done that. We’ve done the Remix… Now what?

Explore great fashion and style trends that influence our looks.

DISCOVER MORE

COLOR COLLECTION

Rethink the rules and use color in unexpected ways.

Find out what the key and fashion colors are for the upcoming season.

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OXYGENATED EFFECT

2020 is about using your imagination to create a vibrancy that breathes
new life into your color design and formulations. The shades are bold but
more sophisticated and refined than in previous seasons. The tones are
“oxygenated” as if they have been infused with an airy softness. The effect is
subtle but fashion-forward
in all the right ways. Colors merge and melt
together
– from soft to strong and from dark to light.

SHAPE & TEXTURE

Anything goes with textures.

Read more about the most current trends in textures and hair shape.

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THE COLLECTIONS


GO BEYOND –
EDITORIAL COLLECTION 2020

The looks in this collection interpreted Goldwell’s style statement in
three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!

SEE THE COLLECTION

INTREPID –
COUTURE COLLECTION 2020

[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.

SEE THE COLLECTION