GOLDWELL SERVICE CYCLE

• An inspiring, success-oriented concept for creative hairdressers
• A five-step process for lastingly beautiful hair and perfect service results – starting in the salon and continue at home
• Perform every service according to the Goldwell Service Cycle – for optimal client satisfaction and turnover increase

1. CONSULTATION

In-Salon

• Customize the client consultation
• Analyze the Hair and Scalp 
• Determine the Target Result 

2. PREPARATION

In-Salon

• Define the Formula
• Prepare the Client, Hair and Equipment
• Measure and Mix 

3. APPLICATION

In-Salon

• Techniques, Apply and Process

4. POST-CARE AND STYLING

In-Salon

• Post-Treatment and Styling
• Rebook Next Appointment 

5. MAINTENACE

At Home

• Home Hair Care Recommendation