ELEMENTAL

COLOR ZOOM ‘18

ELEMENTAL
CREATIVITY IN ITS PUREST FORM.

The new normal emerges like a new dawn.
Technology surrounds us and propels us forward while simultaneously
driving us to re-engage with our elemental selves, creating a new energy.
The visionary and the elemental come together: Rawness meets refinement.
Solidity merges with translucency.

#GETELEMENTAL

Tone-on-tone colors play with contrasting colors.
Modern minimalistic shapes bear a rough, primal edge.
Airy handcrafted shapes express future-forward styling.

Fuse technology with creativity and return to the primal.

Looks

MINERAL COLORS

Earthy and pastel tones are combined with an airy brightness. Natural
colors combined with modern, technology-influenced colors.

COLOR EFFECT

Inspired by minerals, the Color Zoom ’18 Creative Team has interpreted the fine
veins inside minerals and transformed them into hair colors to create
a special color effect - the Mineral Effect.

CUT ATTITUDE

Rawness meets refinement. Minimal meets maximal. Handcrafted shapes
expressed through future-forward styling.

ELEMENTAL STYLING

The main texture and styling characteristics in the ELEMENTAL Collection are the
roughness and edginess in each look.

MAISIE

The layering and filtering of colors create a sense of translucency.
Jagged edges and scrunched-up waves add a self-made feeling to the cut.



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AVA

Cool and warm Graphite tones gives Ava’s colors its main characteristic.
Short top sections contrast with softer, longer sides
and fringe.



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RANIYA

Raniya’s style uses an elemental state of colors and a move to cool mineral
tones. Jagged edges break up the fundamental lines to convey futuristic
minimalism.



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LEA SOPHIE

The colors are dominated by Lavender Quartz with fine veins
of Azurite and Spessartine. New modernity is created by using Twisted
Scissor and Twisted Razor Cutting.



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PATRICIA

A shimmery but muted shine mixed with cool softness enhances
the modern simplicity of this reformed bob.



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KEA

Tone-on-tone shades contrast with cool and warm light tones that create a
powdery shimmer. The overall attitude of this look is pure and self-made.



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